Booze Often Glorified on YouTube Videos

*The following is excerpted from an online article posted on HealthDay.

If kids only watched YouTube for insights into drinking, they’d get a very slanted view, new research shows.

The study found alcohol intake is typically shown only as fun, with none of the downsides.

Researchers analyzed 137 YouTube videos that featured alcohol brands popular with underage drinkers. The videos had been viewed nearly 97 million times, and 1 in 10 depicted chugging, the investigators said.

“Our aim is not to say we should be censoring this,” said lead researcher Dr. Brian Primack, director of the University of Pittsburgh Center for Research on Media, Technology and Health.

However, “knowing about this content should help us develop appropriate educational programs,” he added.

The alcohol products ranged from beer to vodka to cognac. Forty percent of the videos were conventional ads, while others featured someone highlighting a particular product and perhaps suggesting recipes.

The study appeared in the Journal of Studies on Alcohol and Drugs.

There is no way to know how many of the tens of millions of viewers were underage, Primack said.

Parents don’t need to say “no more internet,” Primack noted in a journal news release. But he said they should try to educate their children about alcohol ads.

They should also explain that alcohol companies try to manipulate people by suggesting alcohol helps people socialize and have fun, he added.

Source: HealthDay
https://consumer.healthday.com/kids-health-information-23/kids-and-alcohol-health-news-11/booze-often-glorified-on-youtube-videos-726654.html

Back to Top
[reposted by] Jim Liebelt

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family. Jim has over 30 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns and supported by Doug Fields, HomeWord and Azusa Pacific University have partnered to form The HomeWord Center for Youth and Family. Learn More »

  • About Azusa Pacific University

    APU is a leading Christian college ranked as one of the nation’s best by U.S. News & World Report and The Princeton Review. Located near Los Angeles in Southern California, APU is a Christian university offering associate’s, bachelor’s, master's, doctoral, and degree completion programs, both on campus and online. Learn More »

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Close