The following is excerpted from an online article posted by Relevant Magazine
Religion in entertainment isn’t the audience turnoff that Hollywood might think. In fact, it might be one of the reasons people are tuning in.
A national survey released by HarrisX and the Faith & Media Initiative found that 77% of viewers agree that faith in TV and movies has broad appeal—with consistent support from Gen Z (79%), millennials (83%), Gen X (78%) and baby boomers (72%). Political affiliation didn’t matter much either: 82% of Republicans, 75% of Democrats and 73% of independents all agreed.
Most notably, 92% of consumers said they’re open to faith representation in entertainment.
The demographic most affected by faith scenes? Atheists and agnostics.
Before watching, 53% of nonreligious viewers said shows exploring faith and spirituality were more appealing. After watching the scenes, that increased to 58%. Similarly, 53% initially found faith-based shows more relatable, which rose to 61% after viewing.
Source: Relevant Magazine
https://relevantmagazine.com/current/nation/a-new-study-finds-faith-in-tv-and-movies-appeals-to-nearly-everyone-even-atheists/