The following is excerpted from an online article posted by Parents
For teens, coolness encompasses practicality, value, and a brand’s ability to evolve and engage in current cultural conversations online and in their social circles. This information can help us better understand what they spend their own money on, what they ask us to spend ours on, and why they may be attached to certain brands.
The report gives us an interesting snapshot of which brands are coolest for teens at this moment in time. They’re a mix of modern digital tools, names that have been around forever, and entertainment sources.
Here are the overall top ten coolest:
- Nike
- PINK (Victoria’s Secret)
- Apple Pay
- TikTok
- Jordan
- YouTube
- Cash App
- Doritos
- Fortnite
- IPhone
Source: Parents
https://www.parents.com/brands-your-teens-think-are-cool-right-now-11927429