The following is excerpted from an online article posted by Yahoo
New slang has captured the cultural zeitgeist − or at least the zeitgeist of Gen Alpha (born 2010-2024) and some younger members of Gen Z (born 1997-2012). One of those terms is “aura farming,” and it’s been making its mark on the internet, the NFL and, if you’re a parent, probably in the backseat of your car, as you drive your kids and their friends to soccer practice.
In Gen Alpha speak, “aura” basically describes that special glow around certain celebrities, influencers and, well, cool people in general. If someone has “aura,” that means they’re cool. Farming for aura, therefore, is doing things to boost your coolness. But beware: If it looks like you’re trying too hard to be cool, you risk looking very uncool.
Adam Aleksic, a linguist and the author of “Algospeak: How Social Media Is Transforming the Future of Language,” says [the term is] borrow from video game vernacular. “Farming” in a video game involves doing things to earn experience points − and, ultimately, level up and become more powerful.
The fact that Gen Alpha and Gen Z are using video game speak to describe their real-life experiences shows just how interwoven their real world has become with the digital one, Aleksic says.
Source: Yahoo
https://www.yahoo.com/lifestyle/articles/kids-might-aura-farming-clip-125000873.html