Subscribe to our Newsletters

Stay in touch with HomeWord to hear about upcoming events, special offers, and more!

    I want to receive the following emails...

Close

More Millennials, Gen Z Are Using Social Apps

Posted by [reposted by] Jim Liebelt · October 23, 2018
Published in Families, Culture, Social Media, Teen Behaviors

*The following is excerpted from an online article posted on eMarketer.

Younger internet users are spending more time on social apps this year, according to a May 2018 survey from social video marketing agency VidMob.

And no one more so than Gen Z.

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.

And those weren’t the only mobile apps where usage increased. The largest share (59%) of Gen Z respondents said they use their YouTube app a lot more than they did a year prior.

In contrast fewer millennials increased their usage on these apps that much—though the figures are still significant. Roughly four in 10 said they use Snapchat more than they did a year ago, and half of the millennials surveyed said they use Instagram more.

That makes sense though. Younger uses, particularly teens, are heavier users of Snapchat than their older cohorts.

In 2016, Snapchat surpassed Facebook as the most popular social network among US teens, according to our estimates. In fact, it will continue to add users ages 12 to 17, while Facebook will continue to lose users in that cohort.

We estimate Snapchat will add 1.2 million new US users in that age group by 2022, while Facebook will lose 2.2 million.

Source: eMarketer
https://www.emarketer.com/content/more-millennials-gen-z-are-using-social-apps?ecid=NL1001

Help us reach the next generation of families

Donate
↑Back to Top

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has 40 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

Recommended Reading

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns, HomeWord seeks to advance the work of God in the world by educating, equipping, and encouraging parents and churches. Learn More »

  • Support Our Mission

    HomeWord is non-profit, donor supported ministry. If you would like to partner with HomeWord in our effort to help more parents and families you can make a donation. Your investment will allow us to expand this ministry by offering more resources to families and churches in need.

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Copyright © 2024 HomeWord. All Rights Reserved.
Close