Millions of Netflix Users Are Using Someone Else’s Password

*The following is excerpted from an online article posted on Recode.

Netflix says it has at least 139 million paid subscribers around the world. But there are decent odds that many more people are watching Netflix and letting someone else pay for it.

A new survey from analysts MoffettNathanson finds that 14 percent of U.S. Netflix users admit that they’re watching the service using an account paid for by someone they don’t live with. That is, they’re watching Netflix even though they’re not technically supposed to be watching Netflix.

As analyst Michael Nathanson points out, Netflix (which has not gone out of its way — at all — to stop password sharers) can view this as a half-empty/half-full situation.

On the plus side, he figures Netflix non-payers currently represent some 8 million users who could eventually be persuaded to pay for Netflix content. On the other hand, if those non-payers never end up paying, they end up reducing Netflix’s growth prospects.

Source: Recode
https://www.recode.net/2019/4/8/18300256/netflix-password-sharing-14-percent-survey-content-experience-moffettnathanson

Back to Top
[reposted by] Jim Liebelt

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has over 35 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns and supported by Doug Fields, HomeWord and Azusa Pacific University have partnered to form The HomeWord Center for Youth and Family. Learn More »

  • About Azusa Pacific University

    APU is a leading Christian college ranked as one of the nation’s best by U.S. News & World Report and The Princeton Review. Located near Los Angeles in Southern California, APU is a Christian university offering associate’s, bachelor’s, master's, doctoral, and degree completion programs, both on campus and online. Learn More »

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Close