Millions of Netflix Users Are Using Someone Else’s Password

*The following is excerpted from an online article posted on Recode.

Netflix says it has at least 139 million paid subscribers around the world. But there are decent odds that many more people are watching Netflix and letting someone else pay for it.

A new survey from analysts MoffettNathanson finds that 14 percent of U.S. Netflix users admit that they’re watching the service using an account paid for by someone they don’t live with. That is, they’re watching Netflix even though they’re not technically supposed to be watching Netflix.

As analyst Michael Nathanson points out, Netflix (which has not gone out of its way — at all — to stop password sharers) can view this as a half-empty/half-full situation.

On the plus side, he figures Netflix non-payers currently represent some 8 million users who could eventually be persuaded to pay for Netflix content. On the other hand, if those non-payers never end up paying, they end up reducing Netflix’s growth prospects.

Source: Recode
https://www.recode.net/2019/4/8/18300256/netflix-password-sharing-14-percent-survey-content-experience-moffettnathanson

Help us reach the next generation of families

Donate
Back to Top
[reposted by] Jim Liebelt

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has over 35 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns, HomeWord seeks to advance the work of God in the world by educating, equipping, and encouraging parents and churches. Learn More »

  • Support Our Mission

    HomeWord is non-profit, donor supported ministry. If you would like to partner with HomeWord in our effort to help more parents and families you can make a donation. Your investment will allow us to expand this ministry by offering more resources to families and churches in need.

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Close