Netflix Moves to Crack Down on Unauthorized Password Sharing

*The following is excerpted from an online article posted on MediaPost.

After turning a blind eye toward unauthorized password sharing for years, along with most of the rest of the streaming industry, streaming king Netflix — faced with ever more intense competition — is carefully moving to begin curbing the practice.

The world’s largest SVOD has begun testing a combination warning/signup system targeting users who appear to be outside of a legitimate subscriber’s home or family members but using that subscriber’s login credentials.

As these viewers are identified by Netflix’s system, a warning pops up, requesting that they verify that the account by inputting a verification code to be sent by Netflix by email or text, reports GammaWire. Alternately, the user is given a “verify later” option.

The test, which isn’t limited to any particular country, “is designed to help ensure that people using Netflix accounts are authorized to do so,” a Netflix spokesperson confirmed to The Verge.

Those unable to verify account ownership within a certain time frame will be blocked from accessing Netflix content unless they create their own accounts.

Still, the pop-up is bound to make some dent in promiscuous password sharing by making those confronted with it wonder if they might face some legal repercussion (although no such threat is made in the test messaging).

Even more important, if successful, the message may move some or many to take up the offer to “Start your own Netflix for free today” via a 30-day-free-trial.

The test is also designed to help improve Netflix account security, by using two-step verification to block those who have obtained passwords fraudulently.

Competitive services will be carefully watching to see if Netflix rolls out the effort, with hopes of snatching up some of the cut-off Netflix freeloaders or perhaps emulating the crackdown.

Source: MediaPost
https://www.mediapost.com/publications/article/361363/netflix-moves-to-crack-down-on-unauthorized-passwo.html

Help us reach the next generation of families

Donate
Back to Top
[reposted by] Jim Liebelt

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has over 35 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns, HomeWord seeks to advance the work of God in the world by educating, equipping, and encouraging parents and churches. Learn More »

  • Support Our Mission

    HomeWord is non-profit, donor supported ministry. If you would like to partner with HomeWord in our effort to help more parents and families you can make a donation. Your investment will allow us to expand this ministry by offering more resources to families and churches in need.

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Close