Gen Z’s Preferred Social Platforms

*The following is excerpted from an online article posted by eMarketer.

Gen Zers in the U.S. make heavy use of many social networks to create connections, consume multimedia, play games, and share content.

The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). These remain the most popular among Gen Z over the next four years, according to our estimates.

This pecking order will persist through 2025, but the top three platforms will grow at different rates. TikTok will pass Instagram to claim the No. 2 spot in 2021 and continue to close the gap with Snapchat over our forecast period.

Facebook, Pinterest, Twitter, and Reddit also have relatively large followings. Their reach will continue to grow steadily as Gen Z ages out of popular teen platforms.

Source: eMarketer
https://www.emarketer.com/content/gen-z-preferred-social-platforms?ecid=NL1001

Help us reach the next generation of families

Donate
Back to Top

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has over 35 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns, HomeWord seeks to advance the work of God in the world by educating, equipping, and encouraging parents and churches. Learn More »

  • Support Our Mission

    HomeWord is non-profit, donor supported ministry. If you would like to partner with HomeWord in our effort to help more parents and families you can make a donation. Your investment will allow us to expand this ministry by offering more resources to families and churches in need.

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Close