Social Media Stars Influence Kids, But Parents Still Rule

*The following is excerpted from an online article posted on MediaPost’s Marketing Daily.

Sorry, Kardashian-Jenner family, moms and dads, by far and away, carry the most influence as kids say their parents (86%) are their top role models.

Further cementing today’s parent-child relationship, 85% of kids agree that they have a closer relationship with their parents than most kids. Other top role models for kids and teens are teachers (62%) and siblings (41%).

till, there’s no denying the influence of social media celebrities on America’s youth as new research from Mintel reveals that more than one third (34%) of kids aged 6-17 consider social media stars to be among their top role models, outranking the influence of musicians (33%), athletes (27%), actors (22%) and the President (16%).

Further proof of the influence of social media, while TV commercials (62%) are the main way kids find out about new entertainment such as toys and movies, YouTube ranks as the second most common source of information (58%).

Today’s parents seem to be taking a different approach than previous generations when it comes to raising kids. Mintel research shows that nearly half (47%) of parents overall say they give their kids more of a say in family decisions than their parents gave them and another 47% say they are closer with their kids than their parents were with them. When it comes to parents’ own behavior, more than two in five (46%) agree that they’ve changed their behavior to be an example for their kids.

Most children aren’t shy when it comes to asking for the things they want. In fact, 8 in 10 (82%) parents with kids aged 6-11 say their kids ask for things they see on TV. Meanwhile, more than three-quarters (77%) of parents with kids aged 6-11 say their children ask for things that their friends have.

Parents are more likely to be including kids in family decisions and kids may look to their parents for guidance on decisions well into their teen years.

Source: MediaPost’s Marketing Daily
https://www.mediapost.com/publications/article/319720/social-media-stars-influence-kids-but-parents-sti.html

Back to Top
[reposted by] Jim Liebelt

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family. Jim has over 30 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns and supported by Doug Fields, HomeWord and Azusa Pacific University have partnered to form The HomeWord Center for Youth and Family. Learn More »

  • About Azusa Pacific University

    APU is a leading Christian college ranked as one of the nation’s best by U.S. News & World Report and The Princeton Review. Located near Los Angeles in Southern California, APU is a Christian university offering associate’s, bachelor’s, master's, doctoral, and degree completion programs, both on campus and online. Learn More »

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Close