Esports Niche Getting Bigger; 62% Play At Least An Hour Per Week

*The following is excerpted from an online article posted on MediaPost.

With scarcely the kind of attention other sports marketing endeavors are receiving, esports is growing into a major platform for marketers. New research from Parks Associates shows that 10% of U.S. broadband households watch esports content on sites ranging from Amazon’s Twitch to YouTube, and 62% actually play an esports game for at least an hour a week.

“Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics,” says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report.

“Esports is a young, dynamic, and fast-growing industry. While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games.”

In some ways, esports is a perfect reflection of how sports and leisure changed with the internet: the report says 67% of viewers use computers to watch esports, followed by 45% using TVs and 34% using a smartphone.

Indeed, “real” sports and esports have twinned seemingly easily.

This year, the NBA helped start its own esports offshoot called the 2K League with partner Take-Two Interactive, with 17 teams competing in the first season that started in May.

Some brands have been quick to react. The Samsung Galaxy Pro-Game team has been a powerhouse in the League of Legends championship series. Coca-Cola, LG, Intel and IBM earned street cred with gamers by sponsoring major events.

Parks says the typical gamer is under 35 and, not surprisingly, up on the latest video trends and technology. They spend an average $47.23 on non-pay-TV video entertainment, the new study says, compared to just $22.97 for non-gamers.

Help us reach the next generation of families

Back to Top

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has 40 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on and Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns, HomeWord seeks to advance the work of God in the world by educating, equipping, and encouraging parents and churches. Learn More »

  • Support Our Mission

    HomeWord is non-profit, donor supported ministry. If you would like to partner with HomeWord in our effort to help more parents and families you can make a donation. Your investment will allow us to expand this ministry by offering more resources to families and churches in need.

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)