More Gen Zers Now Use TikTok than Instagram in the US

*The following is excerpted from an online article posted on eMarketer.

After astronomical user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.

This year in the US, TikTok will have 37.3 million Gen Z users (born between 1997 and 2012) who access their accounts at least once per month. For comparison, Instagram will have 33.3 million users within the same demographic.

“Instagram’s user base is steadily aging,” said Debra Aho Williamson, eMarketer principal analyst at Insider Intelligence. “This year, its fastest-growing age group will be ages 35 to 44 [up 7.2%], while gains will be much slower among teens 12 to 17 [0.7%] and young adults 18 to 24 [2.0%]. However, Gen Z will still make up nearly three in 10 users on Instagram [28.0%] this year, so advertisers can still find them on the platform.”

Snapchat, meanwhile, is the leading social network in the US among Gen Z, with 42.0 million users in the group this year. While it will maintain that position through 2025, TikTok will narrow the gap considerably by the end of the forecast period.

TikTok is now on pace to surpass Snapchat in terms of total users by 2023. At that point, TikTok will have 89.7 million users compared with Snapchat’s 89.5 million.

Instagram still far exceeds TikTok and Snapchat in terms of total users. The Facebook-owned platform will have 118.9 million users this year, up 3.7% over 2020.

Source: eMarketer
https://www.emarketer.com/content/more-us-gen-zers-now-use-tiktok-than-instagram

Help us reach the next generation of families

Donate
Back to Top

[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has over 35 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on Crosswalk.com and Religiontoday.com. Jim and his wife Jenny live in Quincy, MA.

  • About HomeWord

    HomeWord helps families succeed by creating Biblical resources that build strong marriages, confident parents, empowered kids and healthy leaders. Founded by Jim Burns, HomeWord seeks to advance the work of God in the world by educating, equipping, and encouraging parents and churches. Learn More »

  • Support Our Mission

    HomeWord is non-profit, donor supported ministry. If you would like to partner with HomeWord in our effort to help more parents and families you can make a donation. Your investment will allow us to expand this ministry by offering more resources to families and churches in need.

  • Contact Information

    • HomeWord
      PO Box 1600
      San Juan Capistrano, CA
      92693

    • Send us an email

    • 800-397-9725
      (M-F: 8:30am-5pm PST)

Close