Parents Plan to Spend an Average of $1,104 on Back-to-School

The following is excerpted from an online article posted by MediaPost.

Email will play a small but hopefully real role in separating parents from the $1,104 they plan to spend on back-to-school supplies this year, according to a survey by RetailMeNot.

The top ten places where shoppers will look for deals are:

  1. In-store while browsing—52% 
  2. Search engines (Google, Bing)—38%
  3. Brand’s/retailer’s website or app—37%  
  4. Social Media–32%
  5. Cash back websites and apps (RMN, Rakuten)—27% 
  6. Deal websites and apps (RMN, Groupon)—26% 
  7. Offline newspaper articles—16% 
  8. Email newsletters—14% 
  9. Browser extensions, (Deal finder, Honey)—14%
  10. Blogs—7%

As part of the above purchase total, families plan to spend:

  • $192 on school supplies
  • $320 on clothes
  • $170 on shoes
  • $69 on backpacks
  • $353 on electronics

Of the families surveyed, 97% say their children are very involved in deciding what to buy. But while 51% of parents are trying to make their kids happy, 36% are focused on items that will improve school performance.

Source: MediaPost

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[reposted by] Jim Liebelt

Jim is Senior Writer, Editor and Researcher for HomeWord. Jim has 40 years of experience as a youth and family ministry specialist, having served over the years as a pastor, author, consultant, mentor, trainer, college instructor, and speaker. Jim’s HomeWord culture blog also appears on and Jim and his wife Jenny live in Quincy, MA.

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